{"id":440,"date":"2018-01-19T21:12:45","date_gmt":"2018-01-19T21:12:45","guid":{"rendered":"http:\/\/disseny-test.uoc.edu\/materials\/prod-digital\/?page_id=440"},"modified":"2018-01-22T19:22:21","modified_gmt":"2018-01-22T19:22:21","slug":"6-7-4-elements-retorics","status":"publish","type":"page","link":"http:\/\/disseny-test.uoc.edu\/materials\/prod-digital\/6-7-4-elements-retorics\/","title":{"rendered":"6.7.4. Elements ret\u00f2rics"},"content":{"rendered":"<p>En l\u2019apartat\u00a0 <a href=\"http:\/\/disseny-test.uoc.edu\/materials\/prod-digital\/4-7-3-questions-retoriques\/\" target=\"_blank\" rel=\"noopener\">4.7.3 \u00abQ\u00fcestions ret\u00f2riques\u00bb<\/a> expliquem com les imatges est\u00e0tiques poden refor\u00e7ar el nostre missatge ret\u00f2ricament afegint emocions i personificacions.<\/p>\n<p>Un v\u00eddeo pot complir les mateixes funcions, i de fet ho far\u00e0 millor, ja que inclou moviment, veu i la capacitat d\u2019explicar una hist\u00f2ria, per\u00f2 tamb\u00e9 hem de ser acurats.<\/p>\n<p>Si la intenci\u00f3 \u00e9s associar simplement una emoci\u00f3 a un fragment de text, una fotografia ho far\u00e0 de manera molt m\u00e9s r\u00e0pida. Un v\u00eddeo d\u2019un minut per a transmetre alegria perdr\u00e0 la immediatesa que una foto d\u2019una cara somrient tindria.<\/p>\n<p>Si volem incloure moviment, ser\u00e0 molt millor posar-hi un GIF animat. Segur que ja heu vist milers d\u2019exemples en les xarxes socials en els quals s\u2019usa un GIF animat per a donar for\u00e7a a l\u2019expressi\u00f3 d\u2019una emoci\u00f3.<\/p>\n<p>Si volem incloure moviment m\u00e9s enll\u00e0 del GIF animat ser\u00e0 perqu\u00e8 busquem algun tipus de narraci\u00f3, alguna cosa millor que simplement un aixecament de celles o un gest obsc\u00e8 amb la m\u00e0, que no \u00e9s suficient.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En l\u2019apartat\u00a0 4.7.3 \u00abQ\u00fcestions ret\u00f2riques\u00bb expliquem com les imatges est\u00e0tiques poden refor\u00e7ar el nostre missatge ret\u00f2ricament afegint emocions i personificacions. Un v\u00eddeo pot complir les mateixes funcions, i de fet ho far\u00e0 millor, ja que inclou moviment, veu i la capacitat d\u2019explicar una hist\u00f2ria, per\u00f2 tamb\u00e9 hem de ser acurats. Si la intenci\u00f3 \u00e9s associar [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false},"acf":[],"_links":{"self":[{"href":"http:\/\/disseny-test.uoc.edu\/materials\/prod-digital\/wp-json\/wp\/v2\/pages\/440"}],"collection":[{"href":"http:\/\/disseny-test.uoc.edu\/materials\/prod-digital\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/disseny-test.uoc.edu\/materials\/prod-digital\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/disseny-test.uoc.edu\/materials\/prod-digital\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/disseny-test.uoc.edu\/materials\/prod-digital\/wp-json\/wp\/v2\/comments?post=440"}],"version-history":[{"count":2,"href":"http:\/\/disseny-test.uoc.edu\/materials\/prod-digital\/wp-json\/wp\/v2\/pages\/440\/revisions"}],"predecessor-version":[{"id":583,"href":"http:\/\/disseny-test.uoc.edu\/materials\/prod-digital\/wp-json\/wp\/v2\/pages\/440\/revisions\/583"}],"wp:attachment":[{"href":"http:\/\/disseny-test.uoc.edu\/materials\/prod-digital\/wp-json\/wp\/v2\/media?parent=440"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}