{"id":157,"date":"2021-07-15T13:15:10","date_gmt":"2021-07-15T11:15:10","guid":{"rendered":"http:\/\/disseny-test.uoc.edu\/materials\/projectes-tipografia\/?p=157"},"modified":"2021-08-20T10:12:19","modified_gmt":"2021-08-20T08:12:19","slug":"la-dissenyadora-automatica-de-karl-gerstner","status":"publish","type":"post","link":"http:\/\/disseny-test.uoc.edu\/materials\/projectes-tipografia\/la-dissenyadora-automatica-de-karl-gerstner\/","title":{"rendered":"La dissenyadora autom\u00e0tica de Karl Gerstner"},"content":{"rendered":"<p>&nbsp;<\/p>\n<div id=\"attachment_78\" style=\"width: 850px\" class=\"wp-caption alignnone\"><img aria-describedby=\"caption-attachment-78\" loading=\"lazy\" class=\"my-image wp-image-78 size-full\" src=\"http:\/\/disseny-test.uoc.edu\/materials\/projectes-tipografia\/wp-content\/uploads\/sites\/19\/2021\/07\/41336_18.jpg\" alt=\"\" width=\"840\" height=\"847\" srcset=\"http:\/\/disseny-test.uoc.edu\/materials\/projectes-tipografia\/wp-content\/uploads\/sites\/19\/2021\/07\/41336_18.jpg 840w, http:\/\/disseny-test.uoc.edu\/materials\/projectes-tipografia\/wp-content\/uploads\/sites\/19\/2021\/07\/41336_18-150x150.jpg 150w, http:\/\/disseny-test.uoc.edu\/materials\/projectes-tipografia\/wp-content\/uploads\/sites\/19\/2021\/07\/41336_18-298x300.jpg 298w, http:\/\/disseny-test.uoc.edu\/materials\/projectes-tipografia\/wp-content\/uploads\/sites\/19\/2021\/07\/41336_18-768x774.jpg 768w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/><p id=\"caption-attachment-78\" class=\"wp-caption-text\">Font:<em> Eye Magazine<\/em>.<\/p><\/div>\n<h2><strong>Descripci\u00f3<\/strong><\/h2>\n<p>Karl Gerstner \u00e9s un dissenyador reconegut com a pioner de la sistematitzaci\u00f3 de la composici\u00f3 tipogr\u00e0fica. Gerstner, format sota el paradigma de l\u2019escola su\u00efssa, sabia que l\u2019est\u00e8tica de la tipografia pot ajudar a la comunicaci\u00f3 d\u2019idees. Aix\u00ed que influenciat per aquest corrent est\u00e8tic, va voler provar de produir una manera sistem\u00e0tica de compondre paraules de manera que significat i forma coincidissin, i ho va fer organitzant totes les possibilitats sistem\u00e0ticament en un conjunt estructurat de par\u00e0metres. Aix\u00ed va n\u00e9ixer el llibre <em>Compendio para alfabetos <\/em>(1972), un inventari ordenat de les possibilitats de l\u2019escriptura que va organitzar en una caixa morfol\u00f2gica on es poden trobar diferents opcions per a la composici\u00f3 d\u2019una paraula: forma de la lletra, mida, proporci\u00f3, inclinaci\u00f3, color, direcci\u00f3 del text, expressi\u00f3, etc. Per a Gerstner, aquesta caixa podia esdevenir una dissenyadora autom\u00e0tica, ajudant a prendre decisions sobre com compondre una paraula. Doneu-hi un cop d\u2019ull i intenteu compondre una paraula seguint algunes de les pautes que suggereix Gerstner a la seva caixa. Us ajuda a ser m\u00e9s creatius o creieu que us limita? Qu\u00e8 en penseu?<\/p>\n<h3>Enlla\u00e7<\/h3>\n<p><a href=\"http:\/\/www.eyemagazine.com\/feature\/article\/theory-in-practice-extract\" target=\"_blank\" rel=\"noopener\">http:\/\/www.eyemagazine.com\/feature\/article\/theory-in-practice-extract<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Descripci\u00f3 Karl Gerstner \u00e9s un dissenyador reconegut com a pioner de la sistematitzaci\u00f3 de la composici\u00f3 tipogr\u00e0fica. Gerstner, format sota el paradigma de l\u2019escola su\u00efssa, sabia que l\u2019est\u00e8tica de la tipografia pot ajudar a la comunicaci\u00f3 d\u2019idees. Aix\u00ed que influenciat per aquest corrent est\u00e8tic, va voler provar de produir una manera sistem\u00e0tica de compondre [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":78,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[18],"tags":[],"acf":[],"_links":{"self":[{"href":"http:\/\/disseny-test.uoc.edu\/materials\/projectes-tipografia\/wp-json\/wp\/v2\/posts\/157"}],"collection":[{"href":"http:\/\/disseny-test.uoc.edu\/materials\/projectes-tipografia\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/disseny-test.uoc.edu\/materials\/projectes-tipografia\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/disseny-test.uoc.edu\/materials\/projectes-tipografia\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/disseny-test.uoc.edu\/materials\/projectes-tipografia\/wp-json\/wp\/v2\/comments?post=157"}],"version-history":[{"count":5,"href":"http:\/\/disseny-test.uoc.edu\/materials\/projectes-tipografia\/wp-json\/wp\/v2\/posts\/157\/revisions"}],"predecessor-version":[{"id":507,"href":"http:\/\/disseny-test.uoc.edu\/materials\/projectes-tipografia\/wp-json\/wp\/v2\/posts\/157\/revisions\/507"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/disseny-test.uoc.edu\/materials\/projectes-tipografia\/wp-json\/wp\/v2\/media\/78"}],"wp:attachment":[{"href":"http:\/\/disseny-test.uoc.edu\/materials\/projectes-tipografia\/wp-json\/wp\/v2\/media?parent=157"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/disseny-test.uoc.edu\/materials\/projectes-tipografia\/wp-json\/wp\/v2\/categories?post=157"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/disseny-test.uoc.edu\/materials\/projectes-tipografia\/wp-json\/wp\/v2\/tags?post=157"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}