{"id":187,"date":"2021-07-15T15:46:06","date_gmt":"2021-07-15T13:46:06","guid":{"rendered":"http:\/\/disseny-test.uoc.edu\/materials\/projectes-tipografia\/?p=187"},"modified":"2021-08-20T10:26:14","modified_gmt":"2021-08-20T08:26:14","slug":"les-sorprenents-composicions-dalexey-brodovitch-per-a-harpers-bazaar","status":"publish","type":"post","link":"http:\/\/disseny-test.uoc.edu\/materials\/projectes-tipografia\/les-sorprenents-composicions-dalexey-brodovitch-per-a-harpers-bazaar\/","title":{"rendered":"Les sorprenents composicions d\u2019Alexey Brodovitch per a <em>Harper\u2019s Bazaar<\/em>"},"content":{"rendered":"<p><strong>\u00a0<\/strong><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-92 my-image\" src=\"http:\/\/disseny-test.uoc.edu\/materials\/projectes-tipografia\/wp-content\/uploads\/sites\/19\/2021\/07\/41336_30-a.jpg\" alt=\"\" width=\"540\" height=\"397\" srcset=\"http:\/\/disseny-test.uoc.edu\/materials\/projectes-tipografia\/wp-content\/uploads\/sites\/19\/2021\/07\/41336_30-a.jpg 540w, http:\/\/disseny-test.uoc.edu\/materials\/projectes-tipografia\/wp-content\/uploads\/sites\/19\/2021\/07\/41336_30-a-300x221.jpg 300w\" sizes=\"(max-width: 540px) 100vw, 540px\" \/><\/p>\n<p><img loading=\"lazy\" class=\"my-image wp-image-93 size-full\" src=\"http:\/\/disseny-test.uoc.edu\/materials\/projectes-tipografia\/wp-content\/uploads\/sites\/19\/2021\/07\/41336_30-b.jpg\" alt=\"\" width=\"540\" height=\"411\" srcset=\"http:\/\/disseny-test.uoc.edu\/materials\/projectes-tipografia\/wp-content\/uploads\/sites\/19\/2021\/07\/41336_30-b.jpg 540w, http:\/\/disseny-test.uoc.edu\/materials\/projectes-tipografia\/wp-content\/uploads\/sites\/19\/2021\/07\/41336_30-b-300x228.jpg 300w\" sizes=\"(max-width: 540px) 100vw, 540px\" \/><\/p>\n<div id=\"attachment_94\" style=\"width: 550px\" class=\"wp-caption alignnone\"><img aria-describedby=\"caption-attachment-94\" loading=\"lazy\" class=\"my-image wp-image-94 size-full\" src=\"http:\/\/disseny-test.uoc.edu\/materials\/projectes-tipografia\/wp-content\/uploads\/sites\/19\/2021\/07\/41336_30-c.jpg\" alt=\"\" width=\"540\" height=\"382\" srcset=\"http:\/\/disseny-test.uoc.edu\/materials\/projectes-tipografia\/wp-content\/uploads\/sites\/19\/2021\/07\/41336_30-c.jpg 540w, http:\/\/disseny-test.uoc.edu\/materials\/projectes-tipografia\/wp-content\/uploads\/sites\/19\/2021\/07\/41336_30-c-300x212.jpg 300w\" sizes=\"(max-width: 540px) 100vw, 540px\" \/><p id=\"caption-attachment-94\" class=\"wp-caption-text\">Font: <em>Iconofgraphics<\/em>.<\/p><\/div>\n<h2>Descripci\u00f3<\/h2>\n<p>Alexey Brodovitch \u00e9s fam\u00f3s per la direcci\u00f3 art\u00edstica de la revista <em>Harper\u2019s Bazaar<\/em> entre els anys quaranta i cinquanta del segle xx. El seu estil es caracteritzava per l\u2019harmonia en la composici\u00f3 tipogr\u00e0fica directament relacionant-la amb la fotografia de moda. Penseu que en aquella \u00e8poca, aquest tipus de composicions van ser molt trencadores. De fet, encara avui es pot trobar l\u2019esperit tipogr\u00e0fic de Brodovitch a la majoria de revistes de moda. Per\u00f2 el que us interessa del treball de Brodovitch \u00e9s l\u2019esperit juganer que impregnava la composici\u00f3 d\u2019una doble p\u00e0gina, explorant al m\u00e0xim el potencial expressiu de la combinaci\u00f3 imatge i text en una p\u00e0gina. Observeu aquestes p\u00e0gines i fixeu-vos en com la columna de text ressegueix la mateixa inclinaci\u00f3 del vestit o les mans de la fotografia. La pr\u00f2xima vegada que h\u00e0giu de compondre una doble p\u00e0gina amb una fotografia, penseu en quines l\u00ednies us proporciona la fotografia i com podeu compondre el text per ressaltar-les.<\/p>\n<h3>Enlla\u00e7<\/h3>\n<p><a href=\"http:\/\/www.iconofgraphics.com\/Alexey-Brodovitch\/\" target=\"_blank\" rel=\"noopener\">http:\/\/www.iconofgraphics.com\/Alexey-Brodovitch\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0 Descripci\u00f3 Alexey Brodovitch \u00e9s fam\u00f3s per la direcci\u00f3 art\u00edstica de la revista Harper\u2019s Bazaar entre els anys quaranta i cinquanta del segle xx. El seu estil es caracteritzava per l\u2019harmonia en la composici\u00f3 tipogr\u00e0fica directament relacionant-la amb la fotografia de moda. Penseu que en aquella \u00e8poca, aquest tipus de composicions van ser molt trencadores. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":92,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[19],"tags":[],"acf":[],"_links":{"self":[{"href":"http:\/\/disseny-test.uoc.edu\/materials\/projectes-tipografia\/wp-json\/wp\/v2\/posts\/187"}],"collection":[{"href":"http:\/\/disseny-test.uoc.edu\/materials\/projectes-tipografia\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/disseny-test.uoc.edu\/materials\/projectes-tipografia\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/disseny-test.uoc.edu\/materials\/projectes-tipografia\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/disseny-test.uoc.edu\/materials\/projectes-tipografia\/wp-json\/wp\/v2\/comments?post=187"}],"version-history":[{"count":7,"href":"http:\/\/disseny-test.uoc.edu\/materials\/projectes-tipografia\/wp-json\/wp\/v2\/posts\/187\/revisions"}],"predecessor-version":[{"id":519,"href":"http:\/\/disseny-test.uoc.edu\/materials\/projectes-tipografia\/wp-json\/wp\/v2\/posts\/187\/revisions\/519"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/disseny-test.uoc.edu\/materials\/projectes-tipografia\/wp-json\/wp\/v2\/media\/92"}],"wp:attachment":[{"href":"http:\/\/disseny-test.uoc.edu\/materials\/projectes-tipografia\/wp-json\/wp\/v2\/media?parent=187"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/disseny-test.uoc.edu\/materials\/projectes-tipografia\/wp-json\/wp\/v2\/categories?post=187"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/disseny-test.uoc.edu\/materials\/projectes-tipografia\/wp-json\/wp\/v2\/tags?post=187"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}