{"id":394,"date":"2019-01-08T07:31:05","date_gmt":"2019-01-08T05:31:05","guid":{"rendered":"http:\/\/disseny-test.uoc.edu\/materials\/tipografia-avan\/?page_id=394"},"modified":"2019-01-22T18:34:36","modified_gmt":"2019-01-22T16:34:36","slug":"1-3-3-sense-serifa","status":"publish","type":"page","link":"http:\/\/disseny-test.uoc.edu\/materials\/tipografia-avan\/1-3-3-sense-serifa\/","title":{"rendered":"1.3.3. Sense serif"},"content":{"rendered":"<p>La caracter\u00edstica m\u00e9s destacada de la lletra sense serif, o gr\u00e0cia, a m\u00e9s del fet de no tenir serif, \u00e9s l&#8217;abs\u00e8ncia de contrast. Aquest fet fa que l\u2019estil sigui molt flexible i que tinguem moltes opcions a l\u2019hora de variar les seves proporcions, pesos i formes.<\/p>\n<p>Les tipografies sense serif neixen a finals del segle <span class=\"roman\">xix<\/span>, despr\u00e9s de la Revoluci\u00f3 Industrial, fruit d\u2019un nou mitj\u00e0 de comunicaci\u00f3: el cartell. Tots els nous productes i serveis que es comencen a oferir en aquesta \u00e8poca necessiten anunciar-se al carrer i el cartell \u00e9s el millor format per a aquest nou estil: rotund, simple i efectiu.<\/p>\n<figure id=\"attachment_80\" aria-describedby=\"caption-attachment-80\" style=\"width: 800px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" class=\"wp-image-80 size-full\" src=\"http:\/\/disseny-test.uoc.edu\/materials\/tipografia-avan\/wp-content\/uploads\/sites\/13\/2018\/12\/20140_m1_011.jpg\" alt=\"\" width=\"800\" height=\"721\" srcset=\"http:\/\/disseny-test.uoc.edu\/materials\/tipografia-avan\/wp-content\/uploads\/sites\/13\/2018\/12\/20140_m1_011.jpg 800w, http:\/\/disseny-test.uoc.edu\/materials\/tipografia-avan\/wp-content\/uploads\/sites\/13\/2018\/12\/20140_m1_011-300x270.jpg 300w, http:\/\/disseny-test.uoc.edu\/materials\/tipografia-avan\/wp-content\/uploads\/sites\/13\/2018\/12\/20140_m1_011-768x692.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-80\" class=\"wp-caption-text\"><span lang=\"CA\">Disseny de portada de disc per a Little Willie John, protagonitzat per <i>un lettering\u00a0<\/i>sense rematada en maj\u00fascules, d\u2019Iv\u00e1n Castro.<\/span><\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>La caracter\u00edstica m\u00e9s destacada de la lletra sense serif, o gr\u00e0cia, a m\u00e9s del fet de no tenir serif, \u00e9s l&#8217;abs\u00e8ncia de contrast. Aquest fet fa que l\u2019estil sigui molt flexible i que tinguem moltes opcions a l\u2019hora de variar les seves proporcions, pesos i formes. Les tipografies sense serif neixen a finals del segle [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false},"acf":[],"_links":{"self":[{"href":"http:\/\/disseny-test.uoc.edu\/materials\/tipografia-avan\/wp-json\/wp\/v2\/pages\/394"}],"collection":[{"href":"http:\/\/disseny-test.uoc.edu\/materials\/tipografia-avan\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/disseny-test.uoc.edu\/materials\/tipografia-avan\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/disseny-test.uoc.edu\/materials\/tipografia-avan\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/disseny-test.uoc.edu\/materials\/tipografia-avan\/wp-json\/wp\/v2\/comments?post=394"}],"version-history":[{"count":7,"href":"http:\/\/disseny-test.uoc.edu\/materials\/tipografia-avan\/wp-json\/wp\/v2\/pages\/394\/revisions"}],"predecessor-version":[{"id":610,"href":"http:\/\/disseny-test.uoc.edu\/materials\/tipografia-avan\/wp-json\/wp\/v2\/pages\/394\/revisions\/610"}],"wp:attachment":[{"href":"http:\/\/disseny-test.uoc.edu\/materials\/tipografia-avan\/wp-json\/wp\/v2\/media?parent=394"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}