{"id":113,"date":"2017-06-21T08:15:42","date_gmt":"2017-06-21T08:15:42","guid":{"rendered":"http:\/\/disseny-test.uoc.edu\/recursos\/dis-marca\/?page_id=113"},"modified":"2017-06-29T07:02:03","modified_gmt":"2017-06-29T07:02:03","slug":"1-introduccion-al-proceso-de-diseno-editorial-10","status":"publish","type":"page","link":"http:\/\/disseny-test.uoc.edu\/recursos\/dis-marca\/ca\/1-introduccion-al-proceso-de-diseno-editorial-10\/","title":{"rendered":"1. Introducci\u00f3 al proc\u00e9s de disseny editorial"},"content":{"rendered":"<p><\/p>\n<h3>1.5. El \u00abmonstre\u00bb, o n\u00famero zero<\/h3>\n<p>En el m\u00f3n editorial s\u2019anomena <em>n\u00famero zero<\/em> o <em>monstre<\/em> el prototip inicial de revista que es construeix a manera experimental i que ens servir\u00e0 per a definir el producte final.<\/p>\n<p>Els n\u00fameros zero se solen guardar gelosament, ja que un llan\u00e7ament editorial \u00e9s una maniobra important, i les empreses intenten que aquest tipus de projectes romanguin en l\u2019\u00e0mbit intern.<\/p>\n<p>De vegades calen diversos n\u00fameros zero d\u2019un projecte abans que vegi la llum. \u00c9s sobrer dir que hi ha vegades en les quals aquests \u00abmonstres\u00bb mai no arriben al quiosc, ja que despr\u00e9s de testar-los el client pren la decisi\u00f3 de no dur-los a terme, sigui perqu\u00e8 no compleixen les expectatives, perqu\u00e8 durant els tests de mercat l\u2019audi\u00e8ncia no respon al producte com s\u2019esperava o perqu\u00e8 els costos totals s\u00f3n m\u00e9s elevats que l\u2019originalment planejat.<\/p>","protected":false},"excerpt":{"rendered":"<p>1.5. El \u00abmonstre\u00bb, o n\u00famero zero En el m\u00f3n editorial s\u2019anomena n\u00famero zero o monstre el prototip inicial de revista que es construeix a manera experimental i que ens servir\u00e0 per a definir el producte final. Els n\u00fameros zero se solen guardar gelosament, ja que un llan\u00e7ament editorial \u00e9s una maniobra important, i les empreses [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"acf":[],"_links":{"self":[{"href":"http:\/\/disseny-test.uoc.edu\/recursos\/dis-marca\/ca\/wp-json\/wp\/v2\/pages\/113"}],"collection":[{"href":"http:\/\/disseny-test.uoc.edu\/recursos\/dis-marca\/ca\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/disseny-test.uoc.edu\/recursos\/dis-marca\/ca\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/disseny-test.uoc.edu\/recursos\/dis-marca\/ca\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/disseny-test.uoc.edu\/recursos\/dis-marca\/ca\/wp-json\/wp\/v2\/comments?post=113"}],"version-history":[{"count":3,"href":"http:\/\/disseny-test.uoc.edu\/recursos\/dis-marca\/ca\/wp-json\/wp\/v2\/pages\/113\/revisions"}],"predecessor-version":[{"id":535,"href":"http:\/\/disseny-test.uoc.edu\/recursos\/dis-marca\/ca\/wp-json\/wp\/v2\/pages\/113\/revisions\/535"}],"wp:attachment":[{"href":"http:\/\/disseny-test.uoc.edu\/recursos\/dis-marca\/ca\/wp-json\/wp\/v2\/media?parent=113"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}