{"id":39,"date":"2017-06-20T12:38:00","date_gmt":"2017-06-20T12:38:00","guid":{"rendered":"http:\/\/disseny-test.uoc.edu\/recursos\/dis-marca\/?page_id=39"},"modified":"2017-07-11T12:37:09","modified_gmt":"2017-07-11T12:37:09","slug":"1-introduccion-al-proceso-de-diseno-editorial-3","status":"publish","type":"page","link":"http:\/\/disseny-test.uoc.edu\/recursos\/dis-marca\/ca\/1-introduccion-al-proceso-de-diseno-editorial-3\/","title":{"rendered":"1. Introducci\u00f3 al proc\u00e9s de disseny editorial"},"content":{"rendered":"<p><\/p>\n<h3>1.2. Introducci\u00f3 als diversos formats<\/h3>\n<h3>1.2.2. Llibres<\/h3>\n<p>El llibre \u00e9s considerat el primer mitj\u00e0 impr\u00e8s, ja que el seu naixement est\u00e0 \u00edntimament relacionat amb la invenci\u00f3 de la impremta per Gutenberg. S\u00f3n publicacions m\u00e9s extenses i sense una periodicitat establerta. Solen ser de diversos tipus: novel\u00b7les, manuals, llibres d\u2019art, divulgatius, etc. El seu format i el seu aspecte depenen del contingut, aix\u00ed com de la l\u00ednia gr\u00e0fica de la col\u00b7lecci\u00f3 a la qual pertanyen. Hi ha diferents tipus d\u2019enquadernaci\u00f3, i pot portar tapes dures en diferents acabats que contribueixen a atorgar-li m\u00e9s resist\u00e8ncia, ja que \u00e9s un objecte que t\u00e9 com a fi perdurar en el temps.<\/p>\n<div id=\"attachment_44\" style=\"width: 419px\" class=\"wp-caption alignnone\"><img aria-describedby=\"caption-attachment-44\" loading=\"lazy\" class=\"img-responsive wp-image-44 size-full\" src=\"http:\/\/disseny-test.uoc.edu\/recursos\/dis-marca\/wp-content\/uploads\/sites\/22\/2017\/06\/20118_a1_004.jpg\" alt=\"\" width=\"409\" height=\"640\" srcset=\"http:\/\/disseny-test.uoc.edu\/recursos\/dis-marca\/wp-content\/uploads\/sites\/22\/2017\/06\/20118_a1_004.jpg 409w, http:\/\/disseny-test.uoc.edu\/recursos\/dis-marca\/wp-content\/uploads\/sites\/22\/2017\/06\/20118_a1_004-192x300.jpg 192w\" sizes=\"(max-width: 409px) 100vw, 409px\" \/><p id=\"caption-attachment-44\" class=\"wp-caption-text\"><span lang=\"CA\" style=\"color: windowtext;\">Exemples de llibres en els quals la l\u00ednia gr\u00e0fica l\u2019estableix la col\u00b7lecci\u00f3 a la qual pertanyen.<\/span><\/p><\/div>\n<p>Hi ha llibres altament complexos en un \u00e0mbit gr\u00e0fic, rics visualment i que ofereixen moltes possibilitats a l\u2019hora de dissenyar, i altres on nom\u00e9s predomina el text, ja que la seva finalitat \u00e9s la lectura. En l\u2019\u00e0mbit editorial, hi ha tot un art en la composici\u00f3 de portades, en les quals s\u2019impliquen ingredients m\u00e9s relacionats amb la part m\u00e9s art\u00edstica.<\/p>\n<div id=\"attachment_45\" style=\"width: 237px\" class=\"wp-caption alignnone\"><img aria-describedby=\"caption-attachment-45\" loading=\"lazy\" class=\"img-responsive wp-image-45 size-full\" src=\"http:\/\/disseny-test.uoc.edu\/recursos\/dis-marca\/wp-content\/uploads\/sites\/22\/2017\/06\/20118_a1_005.jpg\" alt=\"\" width=\"227\" height=\"640\" srcset=\"http:\/\/disseny-test.uoc.edu\/recursos\/dis-marca\/wp-content\/uploads\/sites\/22\/2017\/06\/20118_a1_005.jpg 227w, http:\/\/disseny-test.uoc.edu\/recursos\/dis-marca\/wp-content\/uploads\/sites\/22\/2017\/06\/20118_a1_005-106x300.jpg 106w\" sizes=\"(max-width: 227px) 100vw, 227px\" \/><p id=\"caption-attachment-45\" class=\"wp-caption-text\"><em>The Wes Anderson Collection<\/em>, per Matt Zoller (ed. Abrams, 2015), un exemple de llibre de disseny cuidat i sorprenent que compleix plenament la seva missi\u00f3 de plasmar en paper l\u2019univers del cineasta Wes Anderson.<\/p><\/div>\n<p><div id=\"attachment_46\" style=\"width: 460px\" class=\"wp-caption alignnone\"><img aria-describedby=\"caption-attachment-46\" loading=\"lazy\" class=\"img-responsive wp-image-46 size-full\" src=\"http:\/\/disseny-test.uoc.edu\/recursos\/dis-marca\/wp-content\/uploads\/sites\/22\/2017\/06\/20118_a1_006.jpg\" alt=\"\" width=\"450\" height=\"626\" srcset=\"http:\/\/disseny-test.uoc.edu\/recursos\/dis-marca\/wp-content\/uploads\/sites\/22\/2017\/06\/20118_a1_006.jpg 450w, http:\/\/disseny-test.uoc.edu\/recursos\/dis-marca\/wp-content\/uploads\/sites\/22\/2017\/06\/20118_a1_006-216x300.jpg 216w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><p id=\"caption-attachment-46\" class=\"wp-caption-text\">Exemple de llibre d\u2019art: <em>Japan: season by season<\/em>, de Sandrine Bailly.<\/p><\/div><\/p>","protected":false},"excerpt":{"rendered":"<p>1.2. Introducci\u00f3 als diversos formats 1.2.2. Llibres El llibre \u00e9s considerat el primer mitj\u00e0 impr\u00e8s, ja que el seu naixement est\u00e0 \u00edntimament relacionat amb la invenci\u00f3 de la impremta per Gutenberg. S\u00f3n publicacions m\u00e9s extenses i sense una periodicitat establerta. Solen ser de diversos tipus: novel\u00b7les, manuals, llibres d\u2019art, divulgatius, etc. El seu format i [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"acf":[],"_links":{"self":[{"href":"http:\/\/disseny-test.uoc.edu\/recursos\/dis-marca\/ca\/wp-json\/wp\/v2\/pages\/39"}],"collection":[{"href":"http:\/\/disseny-test.uoc.edu\/recursos\/dis-marca\/ca\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/disseny-test.uoc.edu\/recursos\/dis-marca\/ca\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/disseny-test.uoc.edu\/recursos\/dis-marca\/ca\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/disseny-test.uoc.edu\/recursos\/dis-marca\/ca\/wp-json\/wp\/v2\/comments?post=39"}],"version-history":[{"count":4,"href":"http:\/\/disseny-test.uoc.edu\/recursos\/dis-marca\/ca\/wp-json\/wp\/v2\/pages\/39\/revisions"}],"predecessor-version":[{"id":627,"href":"http:\/\/disseny-test.uoc.edu\/recursos\/dis-marca\/ca\/wp-json\/wp\/v2\/pages\/39\/revisions\/627"}],"wp:attachment":[{"href":"http:\/\/disseny-test.uoc.edu\/recursos\/dis-marca\/ca\/wp-json\/wp\/v2\/media?parent=39"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}